Magazine launches microwave range - TOSMAG

Sam's Blog » Magazine launches microwave range

Back to sam Written on 01-Apr-2009 by sam

The Other Side Magazine have taken their first steps in to consumer products and launched their own brand of white label microwaveable meals. The meals have been launched as an incentive to get kids to think about what goes into their stomachs. The plain packaging allows users to choose what they eat and how.

VP Nathan May said “by leaving the outside of the packaging plain, users will be able to determine what they eat. It’s mostly in the mind, a cheeseburger could essentially become a vegetable pie, it is a psychological thing. Your mind begins to believe what your eyes are seeing on the packet and ignore what your taste buds are telling you.”

The product allows for user defined nutritional information to be placed on the pack. Guidelines are set out, but these are only there to be broken. Sam Lassman Watts, who created the product commented “If we can convince ourselves that we are eating a fat free pudding then our body will ultimately believe that. So by putting great nutritional stats on the side of the pack you are on your way to a better you.”

The product will be launched nationwide on Monday and will cost £2.99. The meals will come with a packet of four crayons.

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Tags: white label,microwaveable,nationwide,fat free,better you,nutritional

Comments

written on 01-Apr-2009

Rhona says:

I don't understand?!
written on 01-Apr-2009

sam says:

imagine nothing on the outside of a microwave packet and you decide what goes on it, so your mind fools you into believing your actually eating something else
written on 01-Apr-2009

Garmon says:

This is a great idea. How about a Premium Range for £4.99 too? You just need to make the white packaging a bit brighter white, environmentally sound crayons, and maybe a space on there to paint a picture of a celeb chef of your choice. People will pay more, even in The Current Economic Climate (TM).

You should also be looking to expand your range. Clothes could be an interesting one - imagine that your 'lifetime bag' is a designer brand, and hey presto, it is. Also reality shows - just imagine the kind of reality show that you're watching and then you can watch any of them and think you're watching the one you want. Much easier and cheaper than iPlayer or SkyPlus?

Unfortunately, Tony Blair beat you to taking the same principle to politicians.
written on 01-Apr-2009

Steve says:

What about sandwiches too. put two slices of bread in an empty white box and save on the filling costs. People write salt beef sandwich and before you know it they are chomping away on their salt beef sandwich!
written on 01-Apr-2009

Veronica says:

Funny, once you said 4 crayons included, all I could think about is "the Belgian Coca-Cola hysteria"(link below)...Regardless, I do believ mind over matter, does exist.

In case you are interested...http://www.gladwell.com/archive/1999/1999_07_ ... e.htm

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